NaturallyFluid LIVA

Thoughtful,from
Forest to Fashion

LIVA sustainability Journey-Forest to Fashion

At LIVA , Sustainability is at the core of everything we do. Our fibers are sourced from natural & renewable sources , responsibly manufactured in an efficient closed loop process and then go back to nature at the end of their useful life , being fully biodegradable.

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NaturallyFluid LIVA
NaturallyFluid LIVA

16mn+

Ltr of water saved as compared to cotton plantation

NaturallyFluid LIVA

30mn+

Trees planted

NaturallyFluid LIVA

100mn+

CSR Beneficiaries

Our journey of sustainability
shown below

NaturallyFluid LIVA

01Responsible Sourcing

Birla Cellulose fibers are made from renewable sources of wood that are managed using sustainable forest management practices which are consistently recognized to be among the best globally.

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NaturallyFluid LIVA

02Responsible Manufacturing

With a complete backward integrated process. our pulp plants across the globe follow environmentally efficient processes and between 80% to 90% of the energy required for producing pulp is from renewable sources.

The fiber manufacturing takes place using the most efficient closed loop technologies that recover and recycle the solvents. water and other raw materials- This results in highly efficient processes and our sites are among the ones with lowest Iow water, energy and chemicals consumption.

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NaturallyFluid LIVA

03Going Carbon Neutral

The growth of sustainably managed forests by Birla Cellulose removed 3.44 M T of C02 in 2019. which exceeds the entire scope 1 and scope 2 GHG emission of all 11 sites of Birla Cellulose, giving us a carbon neutral status. This highlights the great advantage viscose has compared to any other fiber. if produced responsibly.

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04The Birth of the Better Fiber

All of our sustainable practices, world class processes and state of the art innovations combine to bring our fibre to life. Liva fibres are guaranteed 100% natural fibres that are completely biodegradable in soil and water.

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05The Rise of Natural Fluid Fashion

Our value chain of world class spinners, weavers. etc. come together to breathe life into our fabrics and help us innovate & create an ecologically viable product that helps us ensure complete traceability from forest to fibre. And this gives birth to a new-age. eco-friendly, naturally created fabric that is high on comfort, high on sustainability and high on fashion!

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06 Transparency & Traceability

The transparency of the sustainability credentials of any products at the hand of the consumer is of paramount importance, in order for him to choose products that are responsibly created. Our products provide options for complete transparency of entire value chain to the consumer just by a simple scan of a QR code.

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07 Commitment to Sustainable Fashion

From budding designers to leading fashion houses, we partner with designers from across the globe to understand their needs and create sustainable products that redefine the world of fashion! Moreover. we partner with numerous brands to create multiple consumer-centric applications, to ensure that you cherish fluid fashion to its best.

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Experts speak on LIVA sustainability

Kurti for Women

Dr. Pariti Siva Rama
On Liva and Sustainability at Liva Studio, Mumbai

Kurti for Women

Mr. Manohar Samuel
President at Birla Cellulose, Aditya Birla Group on Sustainability

Want to know more on our
sustainability processes & framework?