At its core, fashion has always been a reflection of the times and a form of expression. But over years, it also became a lot about following trends impulsively — giving rise to our pattern of choosing style over functionality in a fast-paced world where we try to fit in through the sartorial choices we make. However, the pandemic with its unprecedented challenges, have rolled back the years, championing comfort, expression and sustainability all over again. Comfortable fabrics, casual dressing and choosing more eco-conscious outfits have been hot topics in the world of fashion. In addition to that, being at home has given us a lot to think about. What are the consequences of the fashion we pick, on our planet? And as a matter of fact, do we really need to compromise on comfort to follow trends that may not particularly solve a purpose or best express our mood and personality? Not anymore. This is the age of thoughtful fashion and the best time to live our flow. And in case you were wondering what exactly we mean, here’s a quick lowdown.  

What does being thoughtfully fashionable mean?

 A huge amount of clothing material heads to landfills each year. The ‘throwaway culture’ that we’re all a part of, gives way to fast fashion and impacts our attitude towards what we consume and how we consume. Low-priced fast fashion garments are often discarded after being worn just seven or eight times; and we’re now retaining clothing for only half as long as we did in 2000, resulting in a vast increase in the amount of waste generated by the fashion industry.

Beingthoughtfully fashionable means being conscious of our fashion choices. It involves being more aware of what goes into the fashion we choose, the impact that it has on our surroundings, and how it makes us feel.

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How do you incorporate thoughtful fashion into your wardrobe?

One way to achieve this is by choosing eco-friendly and nature-based fabrics over fast fashion — clothes that last longer and can be repurposed or recycled. You can do this by checking the tag on the garments and finding out what they’re made of. The other important thing to know is that comfortable clothes can be as stylish as they come, and stylish clothes can be just as comfortable as anything else in your everyday wardrobe. As a thoughtful buyer, pick the ones that check both boxes, letting you live life in full flair and helping you exude confidence every time you step out.

And not just comfort, sustainable clothing, too, co-exists with style. When you make more environment-friendly choices, know that you’re not giving up aesthetics even then.

To incorporate trendy, thoughtful creations into your closet, go for outfits made with LIVA fabrics. They’re not just sustainable or eco-friendly, but also extremely fashionable and chic. Choose silhouettes that help you move freely and allow you to live your flow, whatever situation you may find yourself in.  

How LIVA is facilitating thoughtful fashion for you?

Today, fashion is not just about how we look. It’s about bringing out our personality, living greener and cleaner, caring for ourselves, and putting some thought into what we wear. And outfits made with LIVA’s range of fabrics help you take some necessary steps without much ado.

Garments made with LIVA’s nature-based fabrics are thoughtfully-crafted providing unmatched comfort while also being high on fashion. The fabrics make your outfits breathable, soft, feather-light and naturally free-flowing, helping you move through the day with ease. Be it trendy and functional work-from-home looks or your next virtual get together, a LIVA made outfit will make you feel comfortable and look chic, all day long.

Not only this, with the eco-enhanced range of Livaeco fabrics that are thoughtfully created to be extremely sustainable, caring and eco-conscious, be assured to look good while also doing good. After all, to live in style while also doing good for the environment is to be thoughtfully fashionable. The fabrics are derived from sustainable renewable resources, are biodegradable, consume less water and emit fewer greenhouse gases.

Living our flow every day requires a sense of confidence within us — the confidence to take on the world as it comes and the courage to be unapologetically ourselves. So pick an outfit made with thoughtfully-crafted LIVA fabric, with a beautiful drape and a bouncy feel, to reflect your self-assured personality — because being confident on the go, in the outfit you wear, is being thoughtfully fashionable. So, what are you waiting for? Embark on your journey of being thoughtfully fashionable.

And start by always checking the LIVA tag on the garments you buy.

This article appeared on Vogue India