Birla Cellulose, a pioneer in sustainable fiber solutions, reinforced its commitment to sustainability efforts and conducted the second edition of hub-meet at The Residency, Karur, on 30th August 2024. The intention was to underscore the transformational potential of sustainable MMCF (Man-Made Cellulosic Fibers) in the Home Textiles sector. Attended by 110 prominent exporters and company owners from the Karur cluster, the event focused on charting a path toward sustainable innovation.

The key topic of discussion revolved around the application of sustainable MMCF solutions in the Home Textiles domain, offering a gateway to eco-friendly, high-quality products that align with modern consumer preferences for sustainability.

Distinguished guests such as Mr. Gopal Krishnan, President of Karur Textile Manufacturer Exporters Association and, Mr. Velusamy , Astt. Director of the Textile Committee in the Karur cluster, along with industry stalwarts like Mr. Perumal, Managing Director of South Indian Textiles, and Mr. Kaliappan, Managing Director of Anboli Fabrics, graced the event.

The hub-meet saw active participation from esteemed value chain partners, including AGT Mills, PKPN, Kumaran, and Sutlej Textiles, and Kumaraguru Mills displaying a collective commitment to drive sustainable practices across the textile ecosystem.

The highlight of the session was the profound interest exhibited by exporters in Birla Cellulose's innovative products, prompting a desire to embark on trial initiatives for adoption. Our flagship product Spunshades garnered special attention due to its innovative Colour Lock Technology, which prevents fabrics from fading even after multiple washes as dye pigments are embedded into the fibre versus conventional fabric piece-dyeing.

" Karur's home textile industry, valued at around Rs 9000 Cr, welcomes Birla Cellulose's initiative to guide us through the adoption of the MMCF range. We are confident about incorporating Birla Cellulose’s fibers into our regular product offerings. The process for incubation has begun and we look forward to more sustainable and economical substitutes for existing raw materials." shared Mr. Gopal Krishanan - President - Karur Textile Manufacturer Exporters Association. 

Mr. Kaliappan, the Managing Director of Anboli Fabrics added “The elaborate presentation on Birla Cellulose's product offerings, provided a deep insight into the possible applications of the fibres in home textiles.”

“We are delighted and encouraged by the positive response from industry leaders and exporters from last meeting at the Karur hub-meet. Our in-depth discussions and enthusiasm for exploring our products with integrated reciprocal capabilities enhance our confidence in the transformative power of responsible innovation.

Our innovative product Spunshades and Lyocell blends with cotton solutions are poised to redefine the Home Textiles landscape, and the overwhelming interest shown here is truly encouraging,” shared Mr. T. Murugan President Global Head, Business Development, Birla Cellulose.

About Birla Cellulose

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, is a leading sustainability focused Man-Made Cellulosic Fibres (MMCF) producer. 

Birla Cellulose operates multiple pulp and fibre manufacturing sites that apply environmentally efficient technologies. Birla Cellulose tops the Hot Button Ranking and has been accorded a ‘dark green shirt’ by the Canopy Planet Society. Its global advanced research centers are equipped with state-of-the-art facilities and pilot plants. Birla Cellulose’s fibers are made from renewable wood and are produced using a closed-loop process with significantly lower carbon emissions and lower resource consumption. 

Birla Cellulose’s fibers such as Livaeco viscose, Livaeco Modal, Excel™ (lyocell), and Spunshades™ Eco- Enhanced are manufactured with accredited sustainability benchmarks and deliver superior performance. Liva Reviva is a circular viscose fibre made using cotton waste and provides a solution to recycle fashion industry waste into fresh fibers. Birla Cellulose collaborates actively with its upstream and downstream partners with an aim to create a bigger and broader positive impact on sustainability of its value chain.